Why do all non-chain jewelry stores proclaim they are far superior to mall and chain stores?
I am in the market for an engagment ring. So far I have been to mostly chain stores and a few smaller, non chain stores. I am told that I should not buy from a typical chain store, one that you can find anywhere in the country. I should purchase my engagment ring from a non-chain type of jewelry store. One that is independent, etc. Any ideas why? They all claim to have far superior better quality than chain stores for the money.
Typically because they can control the craftmanship of their rings more and are more willing to make changes until you are satisfied. They are also likely to get a ring that isn't going to look like anyone else's because they aren't widely available.
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